catherine reid

Meet Catherine.

I help businesses leverage technology to streamline processes, simplify operations, and scale in a digital world.

I grew up in a tech-savvy, nerdy family, but never imagined I would follow suit. Despite my best efforts over the years, I couldn’t deny the awesomeness of technology. When you understand what you should be using it for, how to use it, and when to use it, you start to see how amazing technology can be in your business and life.

I believe technology can be a great asset for a business, but only when it’s used correctly (otherwise, it can quickly become a pain!). You’re running a business and can get frustrated with technology. I help businesses connect the technical and operational sides of their business, like a nerdy friend you actually understand.

I help entrepreneurs and business leaders grow modern, scalable, and secure cloud-based businesses (work when, where, and how you want).

I graduated from UNLV’s MBA/MIS dual program, and have spoken at various technology and business events as a keynote, panelist, and workshop leader. For over a decade, I’ve been a technical advisor to small businesses, specializing in modern work and cloud technologies. I speak, consult, and train users to best leverage technology and get things done.

I’m the founder of Adavi Fig and The Digital Mama, and help tech users worldwide embrace the digital age in life and business.